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Selff: Choose it. Get it. Do it. 

Branding

This project is based on a hypothetical DIY furniture brand, Selff.

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about

Assembling DIY furniture is generally perceived as a tedious, unnecessary task in the Indian market.
 

Selff aims to change this general perception and make DIY furniture a common choice in the Indian market, among Indian consumers.

target audience

Demographic:

25-35 years old
All genders
Middle class income groups

Tier 1, tier 2 cities
Working professionals

Psychographic:

Creative
Enjoy organising, building things

Prefer affordability over luxury

Shop based on requirements

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