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I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
Innovation in the iconic brand, Parle-G
Branding, packaging
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
BRIEF
TARGET AUDIENCE
Parle-G is a popular brand for the masses that has become synonymous with biscuits in India. From old to young, rich to poor, metropolitans to villagers, everyone connects with Parle-G biscuits alike. Parle-G is now launching a premium collection: Indulge by Parle-G.
18 - 45 years
Tier 1 and 2 cities
Upper middle to upper income groups
PRODUCT RANGE
Chocolate Decadence, Nutty Paradise
PRICE RANGE
BRAND TAGLINE
Old connections, new memories
Box of 6 biscuits for Rs. 299/-
IDEATION
PRIMARY PACKAGING
These will be placed vertically in the secondary packaging (tin box)
SECONDARY PACKAGING
PROMOTION
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