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Some questions are crucial to ask
Awareness campaign
This project was done as part of my design project
Topic
Brief
Gender
Breaking gender stereotypes through art
Problem statement
Target audience
There is lack of awareness about gender stereotypes among the age group: 40-55 years. This lack of awareness is about what gender stereotypes are and about their toxic nature.
People have accepted these as a part of their lives and consider them 'normal'.
40-55 year olds
Parents of children aged 10-20 years
Tier 1, tier 2 cities
All genders
Aim
Outcome
To get people to actively question prevalent gender stereotypes
Campaign: What is 'normal'?
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