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Packaging for Brookies
Enabling Mess-free Eating Experiences | Packaging Design
Delise (derived from delicious) is a dessert brand, which predominantly sells brookies.
18 - 30 years
Tier 1 cities
Upper middle class
All genders
ABOUT THE BRAND
TARGET AUDIENCE
THE PROBLEM
THE GOAL
Eating brookies with bare hands leads to hands getting sticky and dirty.
To allow customers to eat a brookie hassle free:
• without dirtying their hands
• without the use of many utensils
THE PRODUCT
Brookie = Brownie + Cookie
​A brookie is a dessert made out of an irresistible combination of a brownie and a cookie.
Eating it with a spoon/ fork requires more effort, space and equipment.
This will also allow the brookie to be easily carried for travelling.
IDEATION AND PROTOTYPING
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