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This project was done as part of my design project and is not affiliated with the brand, Parle-G.

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BRIEF

TARGET AUDIENCE

Parle-G is a popular brand for the masses that has become synonymous with biscuits in India. From old to young, rich to poor, metropolitans to villagers, everyone connects with Parle-G biscuits alike. Parle-G is now launching a premium collection: Indulge by Parle-G.

18 - 45 years
Tier 1 and 2 cities
Upper middle to upper income groups

PRODUCT RANGE

Chocolate Decadence, Nutty Paradise

PRICE RANGE

BRAND TAGLINE

Old connections, new memories

Box of 6 biscuits for Rs. 299/-

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PRIMARY PACKAGING

These will be placed vertically in the secondary packaging (tin box)

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SECONDARY PACKAGING

PROMOTION

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