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This project was done as part of my design project 

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Topic

Brief

Gender

Breaking gender stereotypes through art

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Problem statement

Target audience

There is lack of awareness about gender stereotypes among the age group: 40-55 years. This lack of awareness is about what gender stereotypes are and about their toxic nature.

People have accepted these as a part of their lives and consider them 'normal'.

40-55 year olds

Parents of children aged 10-20 years

Tier 1, tier 2 cities

All genders

Aim

Outcome

To get people to actively question prevalent gender stereotypes

Campaign: What is 'normal'?

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